Our Programs
Innovative initiatives creating sustainable change in the lives of young people across Ghana.
The HyƐ Fa YƆ Campaign
Normalizing Condom Use Among Young People
The HyƐ Fa YƆ Campaign was a large-scale condom activation initiative by ProActif Global aimed at normalizing condom use among young people and empowering them to confidently negotiate for safer sex. Supported by UNFPA Ghana and the Ghana AIDS Commission, the campaign responded to persistent gaps in youth-friendly sexual health education and the stigma surrounding condom use.
Our Approach
Adopting an interactive, school-based and community-driven approach, the campaign engaged students through practical demonstrations, open conversations, and peer-led discussions that addressed myths, misconceptions, and social barriers to condom use. Over 31 schools across four regions were reached, creating safe spaces for young people to ask questions, build confidence, and develop negotiation skills around consent and protection.
Key Outcomes
Skills Acquisition Program (SAP)
Empowering Women Through Economic Independence
SAP equips young women with practical vocational skills and entrepreneurship training, creating pathways to financial independence and empowerment.
Our Approach
Our comprehensive program combines technical skills training with business development, financial literacy, and mentorship. Participants receive hands-on training, starter kits, and ongoing support to launch and grow their businesses.
Key Outcomes
Ask Dr. Enimil
A Safe Space for Your Questions
A confidential, judgment-free platform where young people can ask health professionals about sexual and reproductive health concerns.
Our Approach
Through both digital platforms and community sessions, Dr. Enimil and our team of health professionals provide accurate, compassionate answers to questions young people are often afraid to ask. We ensure privacy, confidentiality, and follow-up support.
Key Outcomes
Myth Busters Campaign
Facts Over Fiction
An evidence-based campaign debunking harmful myths and misconceptions about sexual and reproductive health that persist in communities.
Our Approach
We combine digital storytelling, infographics, videos, and community workshops to address myths head-on with scientific facts. Our content is designed to be engaging, shareable, and culturally relevant.
Key Outcomes
Human First?
Challenging Perceptions, Inspiring Change
A thought-provoking campaign that encourages critical thinking about societal norms, gender roles, and the future we want to create.
Our Approach
Through powerful visuals, interactive content, and community dialogues, we spark conversations that matter. 'What Do You See?' invites everyone to reflect, question, and envision a better future.
Key Outcomes
Raw Facts with Auntie Olivia
Simplifying HIV Data for the Youth
Raw Facts with Auntie Olivia was a targeted social media campaign by ProActif Global designed to demystify the figures presented in the annually released HIV/AIDS report by the Ghana AIDS Commission. Recognizing that technical data often remains inaccessible to the general public—especially young people—the campaign translated complex statistics into simple, relatable, and engaging content using short videos, infographics, and conversational messaging led by the relatable persona of “Auntie Olivia.”
Our Approach
The campaign adopted a youth-friendly, digital-first approach, leveraging platforms such as Instagram, Facebook, and WhatsApp to break down key data points, highlight trends, and address common misconceptions around HIV prevalence, transmission, and treatment. By using clear language, culturally relevant examples, and interactive formats, the initiative created a safe and engaging space for learning and dialogue.
Key Outcomes
Living Positively
Humanizing HIV and Showcasing Resilience
Living Positively was a social media campaign implemented by ProActif Global in collaboration with NAP+ Ghana, aimed at humanizing HIV and showcasing the lived realities of persons thriving with the condition. The campaign highlighted inspiring stories of individuals living with HIV who are excelling in business, academia, and various aspects of life, challenging deeply rooted stigma and misconceptions.
Our Approach
Using a storytelling-driven, digital-first approach, the campaign shared short videos, testimonials, and visual narratives across platforms such as Instagram, Facebook, and WhatsApp. The content emphasized treatment adherence, resilience, and the importance of supportive environments, while presenting HIV not as a limitation but as a manageable condition. The involvement of real voices and authentic experiences made the messaging relatable, impactful, and credible.
Key Outcomes
Additional Initiatives
Expanding our impact through complementary programs.
School Outreach Program
Bringing SRHR education directly to students through engaging workshops and peer education.
Community Dialogues
Facilitating conversations between youth, parents, and community leaders to bridge generational gaps.
Youth Leadership Academy
Building the next generation of health advocates and community changemakers.